Subway Restaurants Alberta has selected Twist Marketing to manage the brand’s marketing efforts throughout the province.
The new contract announced Tuesday includes branding, media placement and sponsorship opportunities. It follows a successful four-year relationship between Twist Marketing’s parent company, Riata Partners, and the Alberta quick-serve restaurant client.
As part of the “multi-year” deal, Twist Marketing will now handle Subway’s media buys across radio, outdoor, print and digital, create both physical and digital brand activations and handle the brand’s long term initiatives in Alberta, such as community cruisers and multi-year sponsorships.
The agency’s offices in Edmonton and Calgary will continue to handle the account.
“We are honoured by the confidence that Subway has placed in us by engaging us in a new long-term contract,” Mark Dixon, an account director at Twist Marketing, said in a release. “We are confident that we will continue to keep Subway as a leader in the QSR category here in Alberta as well as exceed client expectations.”
On a national level, KBS+ is Subway Canada’s creative agency of record and Carat is its media buying agency of record.
