Education and tutoring service provider Sylvan Learning announced the expansion of its relationship digital media agency of record DAC Group Thursday in support of a growing commitment to digital.
In addition to managing Sylvan’s North American paid search programs, local listings management and SEO content, DAC Group will curate a fully-integrated online strategy with a strong digital display component. Initiatives will include local organic search optimization, paid-search, display and mobile display strategy and conversion optimization in pursuit of increased ROI and greater conversion.
According to Sylvan, the franchise has experienced a double digit increase in digital conversion rates since 2012, largely accredited to a revamp of its online presence and search campaigns in the U.S. and Canada.
Sylvan Learning was founded in 1979, and has more than 800 locations worldwide. Its programs of study include study skills, math, reading, writing, and test-prep for college entrance and state exams.
