Taaffe heads to Chester

Anthony Taaffe has joined Halifax agency Chester + Company as creative director.
 
Taaffe previously held the co-creative director title at the Halifax office of Extreme Group, where he spent more than 10 years working on projects for clients such as Moosehead Breweries and Atlantic Lottery Corporation.
 
“I’d been [at Extreme] just over a decade, so I was feeling like I needed some new challenges and some freshness in my life and the opportunity to work with Chester was something I couldn’t turn down,” Taaffe said. “I’ve got a lot of respect for Chester and the position he’s played in this market.”
 
Taaffe succeeds Chester + Company president Chester Goluch in the creative director’s chair.
 
“What I really like about Anthony is his passion,” said Goluch. “He brings a lot of knowledge and insight and understanding to this market and he’s also looking for unique solutions that connect with people in different ways.
 
“For us to be able to attract someone of that calibre is absolutely wonderful, not just for the agency but for the people who work here, too,” Goluch said. “It’s a young agency.”
 
Chester + Company’s client roster includes EastLink and Destination Halifax.