It was too late to add this to the “Good Month Bad Month” section of our April 22 issue (which is just about to go to press), but this definitely falls on the “Bad Month” side of the PR scale.
Shoppers at a Target store in Brooklyn say a label that listed the colour of a plus-size dress as “manatee grey” was insulting.
The label for the same dress in smaller sizes described it as “dark heather grey.”
Target apologized for the label.
Michelle Ho, shopping at the store at Atlantic Terminal Mall, told the New York Post that Target was “putting down one set of people over another” with the different labels.
Spokeswoman Jessica Deede called the labeling of the Mossimo-brand “Women’s Plus-Size Kimono Maxi Dress” “an unintentional oversight.”
She said although manatee grey was a seasonal colour, Target was “fixing the discrepancy.” She said the item was removed from the company website.
