Target Marketing and Communications found itself making numerous trips to the podium at the 11th annual ICE Awards last night.
The St. John’s agency captured a total of 30 awards on the night, including Best of Show for the latest iteration of its “Find Yourself” integrated campaign for Newfoundland and Labrador Tourism.
It marked the third time in four years that Target has captured Best of Show honours at the show recognizing Atlantic Canada’s creative community.
A total of 18 agencies won 99 awards in total – including 23 gold – across 33 categories.
Target’s work for Newfoundland and Labrador Tourism was the night’s most honoured campaign, capturing gold awards in the Integrated, TV Single, Print Single, Print Campaign (2) and Best Use of Social Media categories. The campaign also earned Target a pair of craft awards for colour correction and music.
“Find Yourself,” which showcases unique aspects of the province’s geography and culture, debuted in 2006 and was credited with producing a 10% increase in visitors to Newfoundland and Labrador in 2010. (It was awarded with a gold in the Sustained Success category at the Cassies earlier this year.)
Bedford, NS-based agency Revolve won a total of 21 awards on the night, including eight golds, for a diverse group of clients including the Chronicle-Herald, the Atlantic Lottery Corporation and Ace Hardware.
Revolve’s greatest success came in the Online Film Single category, where it claimed four of the five awards – including a gold and two silver – for its work with the Atlantic Lottery Corporation.
Extreme Group won nine awards, including gold in the Public Service Online Initiative – Single category for its “TCAN: Quit Exchange” for the Tobacco Control Area Network.
