Paul Lavoie, the founder of marketing agency Taxi, has been announced as the 2015 recipient of the ACA Gold Medal Award.
Lavoie will receive the award at this year’s Marketing Awards on June 4. The Association of Canadian Advertisers (ACA) first presented the Gold Medal Award in 1941 to recognize marketing communicators who have made an outstanding contribution to the industry’s advancement in Canada.
“Just being listed among those people is really the award itself. By and large these are people who have contributed to making our industry better,” said Lavoie.
Currently the chief creative officer and chairman at Taxi, Lavoie has had a 30-year advertising career. He is the youngest person to be inducted into the Marketing Hall of Legends, and in 2008 Marketing named him one of the 10 most influential pioneers in Canadian marketing over the past century. He is the co-founder of Leadership Nouveau, an annual conference on the management of arts and culture held in New York City, and is the only Canadian to have served as president of the Art Directors Club of New York.
President and CEO of the ACA Ron Lund said in a press release, “[Lavoie has] been as passionate about fostering the next generation of marketers as he is about the power of combining the principles of design and advertising.”
Past recipients of the award include Bill Moir (Tim Hortons), Philip Donne (Campbell Company of Canada), John Cassaday (Corus Entertainment), Alan Middleton (York University’s School of Business) and Sunni Boot (ZenithOptimedia).
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