Six Canadian agencies will bring home trophies from The Effies, a global awards program that honours the most effective marketing and advertising.
Ahead of its June gala, the award program has released the names of the winners and finalists in its North American competition.
Taxi’s network of agencies will bring home four prizes for its work on various Kraft products and Applegate Farms (a client serviced from its New York office), as well as a finalist nod for its work on Boston Pizza.
Other winners include BBDO Toronto and its frequent partner agency Proximity Toronto, as well as Grey Canada, Anomaly and Lowe Roche Advertising.
Winning submissions survive two rounds of judging and are determined to be the case studies that “best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked,” the award organization said.
The Canadian winners, by category, are…
Non-alcohol Beverages
• Taxi for Kraft’s Gevalia Kaffe “Upgrading America’s Everyday Cup of Joe” (with Starcom MediaVest Group, Shopper Arts Network, Trapeze)
• Taxi for Kraft’s MiO (with MediaVest)
Energy/Nutrition Products & Services
• Taxi for Krafts’ “MiO Sport” (with MediaVest)
Financial Cards
• BBDO and Proximity Toronto for Visa’s “Do you #smallenfreuden?” campaign
Goodworks – Non-profit
• Grey Canada for Missing Children Society of Canada’s “Milk Carton 2.0”
Government/Institution/Recruitment
• BBDO and Proximity Toronto for Ministry of Health and Long-Term Care’s “Quit the Denial”
Influencers
• Grey Canada for Moms Demand Action’s “It’s time for Gun Sense”
Packaged Food
• Taxi for Applegate’s “From Mystery Meat to Meat You Can Trust” (with Swellshark and Station Film)
Yearly Topical Category: Branded Utility
• Anomaly Toronto and Anomaly New York for Labatt Breweries’ “Budweiser Red Light: Goals Across Canada”
Disease Awareness & Education (Health Effies)
• Lowe Roche Advertising for the Heart and Stroke Foundation’s “Make Health Last”
For those keeping score, that’s two awards apiece for BBDO/Proximity and Grey Canada, with Anomaly and Lowe Roche each winning once.
The Effies also revealed their North American finalists that, according to the awards, are “among the most effective examples of marketing communications” but did not move on to the second round of judging.
Beverages – Alcohol Finalist
• Red Urban and Mosaic Sales Solutions for Labatt Breweries’ “Alexander Keith’s Hop Series Launch” (with UM Media)
David vs. Goliath Finalist
• Grey Canada for Moms Demand Action’s “It’s time for Gun Sense”
Personal Care Finalist
• Juniper Park for Eos’ Reinventing Lip Balm”
Restaurants Finalist
• Taxi for Boston Pizza’s “Pizzaburger”
Media Innovation Finalist (Media Effies)
• Ogilvy & Mather for American Express Canada’s “Cloud 10 – Revitalizing the Airport as an acquisition channel” (with High Road Communications, Greater Toronto Airports Authority and Mindshare)
Click here to see the Effies’ full list of North American winners and finalists.
