ClutchPR has been selected as public relations agency of record for TDA Global Cycling (formerly Tour d’Afrique).
It’s the first time the 13-year-old cycle tour operator has partnered with a public relations firm.
Toronto-based ClutchPR was chosen following a competitive review process and will be developing an international communications strategy to support the company’s world-wide cycling expeditions.
“It was ClutchPR’s global perspective and personal touch that set them apart from the competition,” said Shanny Hill, marketing director Tour D’Afrique, in a statement. “Their ability to be flexible and to see the bigger picture and look past one campaign solidified their partnership with us.”
TDA Global Cycling currently operates on six continents and in over 60 countries.
