TED has revealed its annual Ads Worth Spreading list – the ads its panel of experts say “recognize and reward innovation, ingenuity and intelligence in advertising.”
The ads are selected by teams of TED conference speakers and ad professionals, with input from marketing industry representatives.
TED, the brand that started as the “Technology Education and Design” conference and grew to a global online ideas platform, launched Ads Worth Spreading in 2011, carefully distancing itself from awards shows and similar rankings. “The dream behind Ads Worth Spreading is to celebrate ads that communicate ideas with consumers,” not hand out trophies, says the organization on its website.
While Canadian-made ads have appeared on the list before, this year sees nothing from north of the border.
Take a look at what made the cut.
Boy and His Atom
Brand: IBM
Agency: Ogilvy & Mather New York
Camera Shy
Brand: Dove
Agency: Ogilvy & Mather UK
Click Baby
Brand: Adobe
Agency: Goodby, Silverstein & Partners (U.S.)
Hands
Brand: Honda
Agency: Wieden + Kennedy London
Let’s Save Africa
Brand: Norwegian Students’ and Academics’ International Assistance Fund
Mistakes
Brand: New Zealand Transport Authority
Agency: Clemenger BBDO New Zealand
Safety Dance
Brand: Virgin Air
Saroo Brierley: Homeward Bound
Brand: Google Earth
Agency: Good Rebel Films
Thank You Mom | Pick Them Back Up
Brand: P & G
Agency: Widen + Kennedy Portland
Wheelchair Basketball
Brand: Guinness
Agency: BBDO New York
More information on this year’s Ads Worth Spreading is available at the TED website.
