The 2012 OneShow Awards kicked off last night with One Show Design, a packed Monday night fete held at the IAC Building, a Frank Gehry-designed building (how apropos given the subject matter being honoured) in New York’s Chelsea neighbourhood. Six Canadian agencies won Pencils at the event.
Leo Burnett Toronto‘s campaign for Elections Ontario—which a wide variety of elements including tote bags, inflatable signage, online tools and illustrated maps—won a Gold Pencil in the Corporate Identity category.
“For years and years and years we’ve seen some great campaigns about why people should vote,” Morgan Kurchak, creative group director at Leo Burnett, told Marketing after the show. “That had been exhausted. Instead we plumbed the depths of when, how, where, who and just tried voting easier.”
He said Elections Ontario asked for a campaign that made the voting about the voters, not the design. “It was less about ‘why’ and more about ‘how.’”
Three Canadian agencies brought home Silver Pencils: BleuBlancRouge from Montreal won for its Golds Gym burned junk food posters in Collateral Design, Leo Burnett won for its unconventionally placed outdoor posters for Raising the Roof, and Montreal’s Paprika won its Silver for its booklet for Mission Design in the Branding category.
Three Bronze Pencils will also be coming back to Toronto. Leo Burnett won a third trophy for its office workspace design in Industrial Design/Product Design, Paprika won a second award for SDC du village/Aires libre’s unique signage in Spatial Design, and Rethink‘s Vancouver office won in Public Service for its Dogwood Initiative “leaking” oil tanker posting.
With seven awards in total, Canada was the fifth most-awarded nation at the annual competition, coming in behind Germany (4 Gold, 7 Silver, 4 Bronze), the U.S. (2 Gold, 3 Silver, 5 Bronze), Brazil (2 Gold, 1 Silver, 7 Bronze) and Japan (3 Gold, 4 Silver, 1 Bronze).
Best of Show was awarded to Munich, Germany’s Serviceplan Gruppe for “The Solar Annual Report,” a project undertaken for Austria Solar. The copy printed onto its pages were blank unless they were read under direct sunlight.
“This is the first annual report powered by the sun, with content remaining invisible until sunlight falls on the page,” said Pum Lefebure, creative director at Design Army and the 2012 One Show Design Jury Chair.
“It truly exhibits where innovation, creativity, and craft comes together. While the media may be changing, one thing never does: powerful design always leaves a lasting impression on our eyes and in our minds.”
A total of 3,400 entry pieces from 40 countries were submitted to the design award program. Of the 81 awards, 21 were Gold, 23 Silver and 35 Bronze.