Contenders for Media Innovation gold – the first MIAs shortlist

The Media Innovation Awards are just over one month away, but here’s a sneak peek at some of the contenders for the hardware that will be given out that night. Starting today and continuing tomorrow and Friday, Marketing presents the shortlists of finalists from each category. As in previous years, all entries (more than 440 […]

The Media Innovation Awards are just over one month away, but here’s a sneak peek at some of the contenders for the hardware that will be given out that night.

Starting today and continuing tomorrow and Friday, Marketing presents the shortlists of finalists from each category.

As in previous years, all entries (more than 440 this year) were scored by the Media Innovation Awards jury in a round of preliminary online judging. Once that scoring was complete, MIAs co-chairs Jake Norman and Hope Bagozzi reviewed the scores to determine which entries made the shortlist, moving onto the final round of live judging on Sept. 20 in Toronto.

The list includes entry title, client and agency as provided by the entering company.

BEST IN VIDEO

•Et que ca saute! reality culinary show: Quebec Pork Producers Federation (FPPQ) and Carat

Doritos Mock Advisories: PepsiCo. / Doritos and OMD Canada

The Movie out Here: Labatt Breweries of Canada and Grip Ltd.

Telus Breakaway Cam: Telus and Cossette Media

•We Hear You: TD Bank and Starcom MediaVest Group

Make Health Last: The Heart and Stroke Foundation of Canada and Lowe Roche

BEST IN AUDIO

Pepsi / Virgin LFN Music Partnership: PepsiCo., Beverages and OMD Canada

Electric Circuit: Hydro-Quebec and Touché

BEST IN NEWSPAPER

Read All About It: Sony Canada and UM Canada

Workopolis: Workopolis and Media Experts / Zulu Alpha Kilo

Tide: Proud Keeper of Canada’s Colours: Procter & Gamble / Tide and Starcom MediaVest Group

Innovation that Excites (Altima, Sentra, Pathfinder launches): Nissan Canada and OMD

TD Embossing: TD Bank and Starcom MediaVest Group

BEST IN MAGAZINE

All-Star Dads: Ford Canada and Mindshare Canada

Quaker Healthy Family Challenge: PepsiCo. / Quaker and OMD Canada

Lysol Power & Free: Reckitt Benckiser and ZenithOptimedia

Restarting Canada’s Start Screens: Windows 8 Rogers Integration: Microsoft Windows 8 and Starcom MediaVest Group

Apple iPad Mini: Apple and OMD

Master Your Style: Procter & Gamble / Gillette and Carat Canada

BEST USE OF OUT-OF-HOME (TRADITIONAL)

Drambuie: Not Just for Grandpa: Bacardi Canada / Drambuie and Denneboom Media

Roomy Rav4: Quebec Toyota Dealer Association and Bleublancrouge

Dove: Girls Unstoppable: Unilever / Dove and Mindshare

smart city project: smart Canada / Mercedes Benz and OMD Canada

Dear Mortgage: TD Bank and Starcom MediaVest Group

Your Better Starts Here: Sport Chek and Touché

AMBIENT/PLACE-BASED MEDIA (LARGE SCALE)

Thank You for Helping the Homeless: Raising the Roof and Leo Burnett Toronto

Repackaging Help: Raising the Roof and Leo Burnett Toronto

The Walking Dead Rotting Finger Countdown: AMC Networks and Leo Burnett Toronto

Fire Truck: BC Egg Marketing Board and OMD Vancouver

Cadbury Dairy Milk launches Bubbly: Modelez Canada and Jungle Media

Your Better Starts Here: Sport Chek and Touché

AMBIENT/PLACE-BASED MEDIA (SMALL SCALE)

James Ready 50% Awesomer Coasters: James Ready and Leo Burnett Toronto

Rogers: Winter White Event: Rogers Communications Inc., Wireless and OMD Canada

Lobster Party: Earls Kitchen+Bar and Leo Burnett Toronto

Canada’s First Virtual Test Drive: Mazda Canada and Excelerator Media

Street Waxing: Fuzz Wax Bar and Lowe Roche

Pedal Wraps: The Heart and Stroke Foundation of Canada and Lowe Roche

The Barrie Campaign: Johnson Insurance and Lowe Roche

BEST USE OF DIGITAL OOH AND/OR DIGITAL PLACE-BASED MEDIA

Portal to the Yukon-Travel Yukon: Tourism Yukon and Outside the Cube

HTC One-Everything Your Phone Isn’t: HTC and M2M

INNOVATION IN EXPERIENTIAL/SPECIAL EVENTS/STUNTS

quattro Experience: Audi Canada and Zulu Alpha Kilo

Sunglasses & Advil: Advil and Y&R

Learn IKEA Vending Machine: IKEA and Leo Burnett Toronto/Jungle Media

Repackaging Help: Raising the Roof and Leo Burnett Toronto

Earls Steak Redemption: Earls Kitchen+Bar and Leo Burnett Toronto

The Gitchhiker: Standfield’s Ltd. and John St.

Budweiser Red Light: AB InBev-Labatt Breweries and UM Canada

The Media Innovation Awards winners will be announced Nov. 7 at the Westin Harbour Castle in Toronto. Click here for more information.

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