The Media Innovation Awards are just over one month away, but Marketing is providing a hint at the potential winners by publishing the shortlists now.
Check out the first two shortlists, revealed earlier this week.
As in previous years, all entries (more than 440 this year) were scored by the Media Innovation Awards jury in a round of preliminary online judging. Once that scoring was complete, MIAs co-chairs Jake Norman and Hope Bagozzi reviewed the scores to determine which entries made the shortlist, moving onto the final round of live judging on Sept. 20 in Toronto.
The list includes entry title, client and agency as provided by the entering company.
Innovation in Content Distribution
• CineCoup Film Accelerator: Be Brave!, CineCoup Media, CineCoup Media (internal)
• Made of Imagination – MTV + Sony Xperia, Sony Mobile, PHD
Media Spend under $250,000
• Fire Truck, BC Egg Marketing Board, OMD Vancouver
• James Ready Cover Photo Swap, James Ready, Leo Burnett, Toronto
• James Ready 50% Awesomer Coasters, James Ready, Leo Burnett, Toronto
• Earls Steak Redemption, Earls Kitchen + Bar, Leo Burnett, Toronto
• Bringing Fashion to the Streets, Express Fashion Apparel Canada Inc, Starcom MediaVest Group
• Drixoral Traffice and Your Nose, Drixoral, Havas Media
Niche Target and Multicultural
• Healthy U 5&1 Experiments Campaign, Alberta Health, DDB Canada
• Down & Dirty With Soybean Farmers, SEVITA International, JAN Kelley Marketing
• McLobster Tourist Trap, McDonald’s Restaurants of Canada Limited, Atlantic Region, OMD Canada
• Stock Talk, Scotia iTrade, PHD
• Your Better Starts Here, Sport Chek, Touché
• Ambassadors , FÉdÉration des producteurs de lait du QuÉbec, Touché
Best Localisation Campaign
• Dirt DNA, SEVITA International, JAN Kelley Marketing
• Learn IKEA, IKEA, Leo Burnett, Toronto/Jungle Media
• Taking Food Further, MC Commercial Inc (Ge Cafe product) , PHD Canada
Best in Search
• Interac Flash – Amazing Race Canada, Interac, Media Experts
• Mazda Pick a Fight, Mazda Canada, Excelerator Media / Catalyst
• Mazda 3 Launch Video Search, Mazda Canada, Excelerator Media / Catalyst
• 2013 Customer Support Campaign, TELUS, Cossette Media
Best in Data/ Research
• Windows Server 2012 – The IT Decision Maker’s Consumer Journey, Microsoft Windows Server 2012, Starcom MediaVest Group
• Belairdirect, Belairdirect, PHD Montreal
Best in Fast Moving Consumer Goods
• Dewmocracy , PepsiCo., Beverages, OMD Canada
• The Movie out Here, Labatt Breweries of Canada, Grip Limited
• Cadbury Dairy Milk Launches Bubbly, Mondelez Canada, Jungle Media
• Endless Celebration, Johnson & Johnson: o.b. Tampons, Lowe Roche
• Ambassadors , Fédération des producteurs de lait du QuÉbec, Touché!
• Budweiser Red Light , AB InBev – Labatt Breweries, UM Canada
Best in Cars and Automotive Services
• Quattro Experience, Audi Canada, Zulu Alpha Kilo
• Sur Les Traces de la Fusion, Ford Canada, Mindshare Canada
• VW Beetle Roadtrip Sessions, VW, MediaCom
• Smart City Project, Smart Canada (Mercedes-Benz), OMD Canada
Best in Financial Products and Commercial Services
• Telus Breakaway Cam, Telus, Cossette Media
• Core Credit – Everyday Spend (#smallenfreuden) , VISA Canada, OMD Canada
• TD’s Dear Mortgage, TD Bank Gruop, Starcom MediaVest Group
• TD Embossing, TD Bank, Starcom MediaVest Group
• InteracFlash – The Amazing Race Canada, Interac Association/Acxsys Corporation, Agency 59 & Zulu Alpha Kilo
Best in Travel, Entertainment and Leisure
• 35 Million Directors, Canadian Tourism Commission, OMD Vancouver
Best in Retail and E-commerce
• Tweet to Taste, Jack Astor’s Bar & Grill, Zulu Alpha Kilo
• McLobster Tourist Trap, McDonald’s Restaurants of Canada Limited, Atlantic Region, OMD Canada
• Bringing Fashion to the Streets, Express Fashion Apparel Canada Inc, Starcom MediaVest Group
• Boston Pizza Rib Stain Camo, Boston Pizza International, Taxi Canada Ltd.
• Your Better Starts Here, Sport Chek, Touché!
Best in Business Products and Services, Corporate Information and Self Promotion
• Windows Server 2012 – The IT Decision Makerí’s Consumer Journey, Microsoft Windows Server 2012, Starcom MediaVest Group
• Keep It In Your Pants, Teous, Cossette Media
• Electric Circuit, Hydro-Québec, Touché!
Best in Charities, Health Care and Safety, Public Awareness Messages
• The Undeading, Heart&Stroke Foundation, Agency59
• Surrender Your Say – Twitter Campaign for Tourette Syndrome, The Tourette Syndrome Foundation of Canada, Saatchi & Saatchi
• It’s Time for Gun Sense, Moms Demand Action for Gun Sense in America, Grey (Canada)
• Milk Carton 2.0, Missing Children Society of Canada, Grey (Canada)
• Make Health Last, The Heart and Stroke Foundation of Canada, Lowe Roche
The Media Innovation Awards winners will be announced Nov. 7 at the Westin Harbour Castle in Toronto. Click here for more information.
