Friday’s Marketing Awards were a huge success as the capacity crowd gathered at Toronto’s Carlu to eat, drink and celebrate the best in Canadian marketing.
The awards book will be available to Marketing subscribers and newsstand shoppers on July 9, but for those looking for raw ‘who won what’ info without all that pesky artwork getting in the way, here’s the full list of finalists and medal winners.
Categories
• Best of Show
• Integrated
• Television/Film/Broadcast
• Radio
• Magazine/Newspaper
• OOH
• Digital
• Experiential
• Public Service
• Multicultural
• Collateral
• Self Promotion
• Pushing Boundaries
• Branded Content
BEST OF SHOW
Pain Squad – Cundari and Toronto’s Hospital for Sick Children
Integrated Campaign
Adidas: All In Global Campaign – Sid Lee and Adidas AG – GOLD
James Ready Spelling Bee Lottery – Leo Burnett and James Ready – SILVER
Power Smart Integrated Campaign – DDB Canada, Vancouver and BC Hydro – BRONZE
1M Launch Integrated – Cundari and BMW Canada – BRONZE
Montreal/Vancouver Pizza – Zip Communications and Boston Pizza International – BRONZE
Art Heist–Red Urban and Volkswagen
The City You Never Knew You Wanted–Crispin Porter + Bogusky and Tourism Toronto
Gazette: Words-Matter.ca–BleuBlancRouge and Montreal Gazette
Keep Exploring–DDB Vancouver and Canadian Tourism Commission
Paint Chip Names For Men–Reason Partners and CIL Paints/AkzoNobel
The Rotisseries Channel–BBDO Toronto and Cara Operations
Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire
Television Campaign
Prank Calls: On the Sly/In the Buff/Pineapple Juice – Sid Lee and Videotron – GOLD
Irresistibly Good Nuts – LG2 and Aliments Krispy Kernels – SILVER
Fight: Mimes/Tea Shop/Quiet Man/Action Hero – Leo Burnett and Procter & Gamble – BRONZE
Apologies–Taxi and Pfizer
Fallsview: Lucky Dog/Coconut–Blammo Worldwide and Fallsview Casino Resort
The Wiserhood–John St. and Corby Distilleries Ltd.
Television Single: 30 Seconds and Under
President–LG2 and Aliments Krispy Kernels – GOLD
Couch–LG2 and Aliments Krispy Kernels – BRONZE
One Actor – Grip Limited and Expedia.ca – BRONZE
Basement–DDB Toronto and Lilly Canada - BRONZE
Be a Man: Hair–Leo Burnett and ConAgra
Be a Man: Musical–Leo Burnett and ConAgra
Evening Encounter–Leo Burnett and IKEA
Martin Brodeur– LG2 and La Cage aux Sports
Tea Shop–Leo Burnett and Procter & Gamble
Television Single: Over 30 seconds
The Rotisserie Channel–BBDO Toronto and Cara Operations – GOLD
Car Chase–BBDO Toronto and Shaw Communications- SILVER
Secret Place–Target and Newfoundland and Labrador Tourism- BRONZE
Courage–Red Urban and Volkswagen- BRONZE
Gas Powered Everything–TBWA\Toronto and Nissan North America- BRONZE
Good Morning, Morning–Juniper Park and PepsiCo
Margaret’s Roam Rage–Unitas Reputation Agency and Public Mobile
Viking–LG2 and Familiprix
Television Single: Small Budget
Airport Security–Rethink and Science World – SILVER
Star Wars Identities, Vader–BleuBlancRouge and Lucasfilms and X3 Productions – BRONZE
Beach Time–Rethink and Science World
Bikers–BOS and Alimentation Couche-Tard
Television Campaign: Small Budget
A Dozen Reasons–Lowe Roche and Metro Toronto Zoo – BRONZE
Dirty Pool/Special Delivery/Officer Biggs–Dare and MTS - BRONZE
Baguette/Poodle/Mime–Bensimon Byrne and Tennis Canada
Film Online: Single
A Personal Apology (Just For You)–Lowe Roche and Johnson & Johnson – GOLD
Cat– BBDO Toronto and Wrigley – GOLD
Catvertising–John St. – SILVER
IM Walls–Cundari and BMW Canada – BRONZE
1M Helipad–Cundari and BMW Canada – BRONZE
Go Beyond the Cover–Tuxedo Agency and Dermablend, Roger/Gallet and L’Oreal – BRONZE
Rethink Your Man Reminder–John St. and Rethink Breast Cancer
Sweater Day Intro–John St. and WWF
Film Online: Campaign
Touch the Rainbow– Wrigley and BBDO Toronto – GOLD
The Candidate– Zulu Alpha Kilo and Workopolis – BRONZE
1M Walls and Helipad– Cundari and BMW Canada – BRONZE
100% Love the Taste– Leo Burnett and Kellogg – BRONZE
Charlie Bit My Finger– Doug & Serge Inc. and Canadian Film Centre
Elevator/Lake/Drip–MacLaren McCann and General Motors Canada
Festive Finale Campaign– John St. and Zellers
Other Broadcast: Campaign
Princess/Gangster/Packing Up–Dare and Whistler Film Festival- GOLD
Little Trees–Red Urban and Little Trees - SILVER
The Modern Pioneer–Red Urban and Drake General Store - BRONZE
Other Broadcast: Single
Ocean–Red Urban and Little Trees - GOLD
New Car–Red Urban and Little Trees - BRONZE
Respite–Red Urban and Drake General Store - BRONZE
Credit–Red Urban and Drake General Store
Elevator–MacLaren McCann and General Motors
Radio Single
4 Speakers–John St. and Mitsubishi – SILVER
Goose Bumps–LG2 and Sears Optical – SILVER
Made in Taiwan–LG2 and Sears Optical – BRONZE
Painting–BBDO Toronto and Mabe Canada – BRONZE
Happy Bleeps–John St. and Prime Restaurants
Long Lost Beau–BBDO Toronto and Royal Bank of Canada
Muffled Words–Trigger and The Hearing Loss Clinic
Reading–LG2 and Sears Optical
Rear View–Dare and BC Honda Dealers
Recalibrating–Dare and BC Honda Dealers
Sneeze–Rethink and Science World
Yo Man–Dare and BC Honda Dealers
Radio Campaign
See Better–LG2 and Sears Optical – SILVER
Strathmore Stampede–Karo Group and Strathmore & District Agricultural Society – BRONZE
Noisy Work–BBDO Toronto and Mabe Canada – BRONZE
Poutine Perfected–Juniper Park and New York Fries
The Script Campaign–BBDO Toronto and Royal Bank of Canada
Magazine Single
Coffee–Marketel and Liberté – SILVER
Mafia–Publicis Montreal and Belron Canada – BRONZE
50-49–BOS and Groupe Jean Coutu –
Fishing–Taxi and Canadian Tire
Salmon–Taxi Toronto and Canadian Tire
Tombstone–Sid Lee and Videotron
Turkey–Taxi Toronto and Canadian Tire
Magazine Campaign
Wardrobe & Wooden Leg–BOS and Henri Vézina – SILVER
Pots–Marketel and Liberté – SILVER
Bring It On: Hunting and Fishing–Taxi Toronto and Canadian Tire
Newspaper Single
Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett, Toronto – GOLD
The Gazette, Twitter Edition – The Gazette and BlueBlancRouge – GOLD
Clover – Sears Optical and LG2 – SILVER
Match – Sears Optical and LG2 –SILVER
Nail – Sears Optical and LG2 – BRONZE
Bounty Picks it up –Ice Cream – Procter & Gamble and Leo Burnett, Toronto – BRONZE
Bounty Picks It Up: Coffee – Procter & Gamble and Leo Burnett Toronto – BRONZE
See What’s Behind You – BC Honda Dealers and Dare – BRONZE
Chainsaw – Canadian Film Centre and Doug & Serge
Happy Dog – Purina Canada and Publicis Montreal
Remember – The Historica-Dominion Institute and DDB Toronto
Newspaper Campaign
Bounty Picks It Up: Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto – GOLD
Find the Unfindable – Sears Optical and LG2 – SILVER
Pet Hair Repellant: Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto – BRONZE
Purina Pawsway – Nestle Purina and Lowe Roche
Single Game Tickets – CFL and Bensimon Byrne
Business Press: Single
Meat Cake – Fido and BOS – BRONZE
Filing Cabinet Net – Grand & Toy and Extreme
Hockey Sticks – Canadian Pacific and Kommunity
OOH Transit: Single
Poop Bag – Mars Petcare Canada and Proximity Canada – GOLD
Clover – Sears Optical and LG2 – SILVER
Match – Sears Optical and LG2 – BRONZE
Squeezed – Coca-cola Canada and Zulu Alpha Kilo – BRONZE
Milk Spill – Kraft Canada and DraftFCB – BRONZE
Falcon – Playland and Rethink – BRONZE
Pigeon – Playland and Rethink – BRONZE
Jumping Fish – SCJ and DraftFCB
Nail – Sears Optical and LG2
OOH Transit Campaign
Find the Unfindable – Sears Optical and LG2 – SILVER
Blue/Orange/Pink – Tsawwassen Paintball and DDB Vancouver
Paint Chip Names for Men – CIL Paints/AkzoNobel and Reason Partners
Scaffolding – United Way Toronto and BBDO Toronto
OOH Billboard: Single
Magic Hat – Quebec City Magic Festival and LG2 – GOLD
Contagion– Bacteria Billboard -Warner Bros. Canada and Lowe Roche – GOLD
LED Bulb Billboard – BC Hydro and DDB Vancouver – SILVER
Reflective Billboard – McDonald’s Restaurants of Canada and Cossette – SILVER
Marking Inspiration “Lights” – IKEA and Leo Burnett – BRONZE
OOH Billboard: Campaign
Authentic Mexican – Mucho Burrito and Doug & Serge – BRONZE
3D Billlboards, Fall 2011 – Federation des producteurs de lait du Quebec and Nolin BBDO – BRONZE
OOH Posters: Single
Ninja – Calgary Underground Film Festival and Taxi Calgary – GOLD
Bounty Picks It Up–Soup – Procter & Gamble and Leo Burnett Toronto – SILVER
Bounty Picks It Up–Coffee – Procter & Gamble and Leo Burnett Toronto – BRONZE
Pet Hair Repellent “Dogs” – Procter & Gamble and Leo Burnett Toronto – BRONZE
Moustache Emblem – Mercedes-Benz Canada and BBDO Toronto –BRONZE
Gold’s Gym Mosquito – Rethink and Gold’s Gym –BRONZE
Egomaniac?– Zulu Alpha Kilo and Canadian Stage –BRONZE
Bounty Picks It Up–Ice Cream – Procter & Gamble and Leo Burnett Toronto
Clover – Sears Optical and LG2
Mad Tom – Muskoka Brewery and Rethink
Match – Sears Optical and LG2
Nail – Sears Optical and LG2
Pamplona – Pacific Blue Cross and DDB Vancouver
OOH Posters: Campaign
Ninja/Vampire/Zombie – Calgary Underground Film Festival and Taxi Calgary – SILVER
Bounty Picks It Up–Coffee/Ice Cream/Soup – Procter & Gamble and Leo Burnett Toronto – SILVER
Gold’s Gym–Burger/Fries/Hotdog – Gold’s Gym and BleuBlancRouge – BRONZE
Pet Hair Repellent–Bunnies/Cats/Dogs – Procter & Gamble and Leo Burnett Toronto – BRONZE
Find the Unfindable – Sears Optical and LG2
OOH Non-Standard Format: Single
Magic Hat – Quebec City Magic Festival and LG2 – GOLD
Contagion “Bacteria Billboard” – Warner Bros. Canada and Lowe Roche – GOLD
Mercedes-Benz “Blur” – Mercedes-Benz Canada and BBDO Toronto – SILVER
Moving Day Wild Postings – IKEA and Leo Burnett Toronto – SILVER
Cheating Wall – Tourism Toronto and CP+B – BRONZE
Window Pints – Diageo and Grey Canada – BRONZE
Contagion “Emergency Isolation Unit” – Warner Bros. Canada and Juxta Productions
Dental Mirror Installation – Canadian Dental Association and DDB Vancouver
Ice Block – McDonald’s Restaurants of Canada and Cossette
Mini Halloween Costume – Mini Canada and Taxi Canada
Pax Elevator – IKEA and Leo Burnett Toronto
OOH Non-Standard Format: Campaign
The Fabulous Flea Circus – Sears Optical and LG2 – BRONZE
Real-Life Closed Captioning – The Hearing Loss Clinic and Trigger – BRONZE
Giant Snowmen – Tourism Toronto and CP+B –
Marking Inspiration – IKEA and Leo Burnett Toronto –
OOH Small Scale Ambient
Art Heist – Volkswagen and Red Urban – SILVER
Re-Leaf Yourself – Cottage Life and Taxi Canada – SILVER
The Fabulous Flea Circus – Sears Optical and LG2 – BRONZE
UFC Scratch’N Win Coaster – Atlantic Lottery Corporation and Revolve – BRONZE
For Sale Sign – Mercedes-Benz Canada and BBDO Toronto
Pink Bells – Opus Hotel and Taxi Vancouver
OOH Digital Signage: Single
Penningtons’ Magic Mirror – Penningtongs and DDB Toronto – SILVER
Cheating Wall – Tourism Toronto and CP+B – SILVER
TDI Distance Calculator – Volkswagen and Red Urban
OOH Point of Purchase: Single
Ice Shack–Rethink and Muskoka Brewery – SILVER
Blue–DDB Vancouver and Tsawwassen Paintball
Egomaniac–Zulu Alpha Kilo and Canadian Stage
Golds Gym Mosquito–Rethink and Gold’s Gym
Moustache Emblem–BBDO Toronto and Mercedes-Benz Canada
Oral Cancer–DDB Vancouver and Canadian Dentral Association
Orange–DDB Vancouver and Tsawwassen Paint ball
Pink–DDB Vancouver and Tsawwassen Paint ball
Salmon–Taxi Toronto and Canadian Tire
Digital Fixed Space: Single
Fly Paper–Rethink and Orkin – GOLD
Mousetrap–Rethink and Orkin – GOLD
Zapper–Rethink and Orkin – SILVER
Digital Dynamic: Single
Blueberries–Marketel McCann-Erickson and Liberté – GOLD
The Chronicle Herald Business News Takeover–Revolve and The Chronicle Herald
Digital: Campaign
1M Walls/Helipad–Cundari and BMW Canada – GOLD
James Ready Spelling Bee Lottery–Leo Burnett and James Ready – GOLD
Dig It! Get It!–Leo Burnett and Procter & Gamble – SILVER
Beer-gram–BBDO Toronto and Molson Coors Canada
Festive Finale Campaign–John St. and Zellers
Digital Websites/Microsites
The End–BBDO Toronto/Proximity and Frito Lay – GOLD
Air Jordan 2012–Blast Radius and Nike – GOLD
Toronto Trending–Crispin Porter + Bogusky and Tourism Toronto – SILVER
Gif Rap–BBDO Toronto and Wrigley Canada – BRONZE
A Personal Apology (Just For You)–Lowe Roche and Johnson & Johnson Inc.
Keep Exploring Website–DDB Canada/Tribal Vancouver and Canadian Tourism Commission
Digital Social Media: New Campaign
Gears of War 3: Butcher Shop–MacLaren McCann and Microsoft Canada – SILVER
Tourism Calgary and Calgary Philharmonic: Orchestra Singing Tweets–Village & Co. and Tourism Calgary- SILVER
Montreal Festimania–Cossette and Collectif of Montreal Festivals – BRONZE
Tell Us Where You Want a Bin–Trigger and Alberta Beverage Container Recycling Corporation – BRONZE
La Carnita–One Method Digital + Design and La Canita – BRONZE
The End–BBDO Toronto/Proximity and Frito Lay Canada
Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire
Digital Social Media: Ongoing Community
James Ready Spelling Bee Lottery–Leo Burnett and James Ready – GOLD
Fido Casting Call–BOS and Fido – SILVER
Friends With Benefits–Taxi Canada and Koodo Mobile – BRONZE
La Carnita–One Method Digital + Design and La Carnita
Digital Apps/Mobile (Including Public Service)
Pain Squad – Cundari and The Hospital for Sick Children – GOLD
Nabit– Cloudraker – GOLD
The Beetle Juiced Up–Red Urban and Volkswagen – SILVER
Realizer –Rethink – SILVER
Your Man Reminder App–John St. and Rethink Breast Cancer – BRONZE
Games
James Ready Spelling Bee Lottery–Leo Burnett and James Ready – SILVER
Dig It! Get It!–Leo Burnett and Procter & Gamble
Friends With Benefits–Taxi Canada and Koodo Mobile
Golf – Cundari and BMW Canada
Stain Kicker–Leo Burnett and Procter & Gamble
Digital Creative Use of Technology
The Art of Running–Blast Radius and Nike Canada – SILVER
Make the Call–Marshall Fenn and Boost For Kids – SILVER
The Beetle Juiced Up–Red Urban and Volkswagen – BRONZE
Commenting Could Be Risky–Cossette and Amnesty International
Dig It! Get It!–Leo Burnett and Procter & Gamble
The End–BBDO Toronto/Proximity and Frito Lay Canada (Moved to websites/microsites)
Mercedes-Benz Canada Drive & Seek–Henderson Bas Kohn and Mercedes-Benz Canada
On the Edge
Art Heist–Red Urban and Volkswagen
OOH Point of Purchase: Campaign
Deer/Kitty/Bin Laden–MacLaren McCann and Precision Laser Tattoo Removal – BRONZE
Wardrobe/Wooden Leg–BOS and Henri Vezina – BRONZE
Oral Cancer/Gum Disease/Magic Eye (Tooth Decay)–DDB Vancouver and Canadian Dental Association
Experiential/Stunts/Events
James Ready Pop Up Billboards–Leo Burnett and James Ready – GOLD
Sail In Cinema–Grey and Toronto Port Authority – GOLD
We Put Ourselves In Your Shoes–LG2 and Familiprix – SILVER
Art Heist–Red Urban and Volkswagen – SILVER
Edward Pond’s Creative Chef–Taxi Canada and Edward Pond – SILVER
Assembled is Better–Spring Advertising and Urban Barn
Cheating Wall–Crispin Porter + Bogusky and Tourism Toronto
James Ready Pop Up Billboards: Wieners–Leo Burnett and James Ready
These entries were mistakenly left off the shortlist when it was first published.
Public Service Film Single
Dear 16-year-old me–Evidently and David Cornfield Melanoma Fund – GOLD
Shane Fistell: A Portrait of Tourette Syndrome– Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada – GOLD
Mandeep – Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada – SILVER
Dragonfly–LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER
Anonymous–DDB Toronto and Toronto Crime Stoppers – SILVER
Running–BBDO Toronto and Canadian Paralympic Committee – SILVER
Tourette Syndrome Foundation of Canada .
75 Watts–Saatch & Saatchi Canada and Tourette syndrome Foundation of Canada – SILVER
Brain Scan–Rethink and Alzheimer Society of BC – BRONZE
Goat Milk Machine–Dare and Toronto Jewish Film Festival
Granny Call Centre–John St. and WWF
Public Service Film Campaign
Like Me/Heels-Flats/First Time–DDB Vancouver and Big Sisters of BC Lower Mainland – GOLD
Mandeep/Shane/75 Watts– Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada – GOLD
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER
Toques That Make You Look Good: Dentist/Same Outfit/Water Bottle–Leo Burnett and Raising the Roof – BRONZE
Public Service Radio Single
Don’t Call and Drive–Leo Burnett and Durham College – SILVER
Not Safe–DDB Toronto and Toronto Crime Stoppers – BRONZE
Watching–DDB Toronto and Toronto Crime Stoppers – BRONZE
Public Service Radio Campaign
Plenty of Syph Radio–Calder Bateman Communications and Alberta Health Services – SILVER
Watching/Not Safe/Nightmare–DDB Toronto and Toronto Crime Stoppers – SILVER
Public Service Press/Out of Home Single
How She Is–Cossette and Anorexia and Blumia Quebec – GOLD
Bring the Billboard to Life–LG2 and Quebec Region Health and Social Services Agency – GOLD
Say Your Prayer–BOS and Catholic Church of Montreal – GOLD
Nothing But Potential: Walk Faster–Leo Burnett and Raising the Roof – GOLD
Oil Poster–Rethink and Dogwood Initiative – GOLD
Unstoppable–BBDO Toronto and Canadian Paralympic Committee – SILVER
Nothing But Potential: Chair–Leo Burnett and Raising the Roof – SILVER
Nothing But Potential: Lost Cat–Leo Burnett and Raising the Roof – SILVER
Nothing But Potential: Down Here–Leo Burnett and Raising the Roof – SILVER
Remember–DDB Toronto and The Historica-Dominion Institute – BRONZE
Scratch n Save Adoptions Card–John St. and WWF
Stick Family Decals–Free and Mothers Against Drunk Driving Edmonton
Public Service Press/Out of Home Campaign
Nothing But Potential: Chair/Plant/Potato–Leo Burnett and Raise the Roof – GOLD
Bob, Jerry, Brody–DDB Vancouver and BCSPCA
Excessive Gambling– LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER
Early Detection–BBDO Toronto and Ministry of Health and Long Term Care
Nothing But Potential: Lost Cat/Bus Shelter/Rebellious–Leo Burnett and Raise the Roof – BRONZE
Public Service Online
Blank–Marketel McCann-Erickson and Société Alzheimer de Québec – GOLD
@Random Documentary Project for Tourette Syndrome–Saatchi & Saatchi and Tourette Syndrome Foundation of Canada – GOLD
Commenting Could be Risky–Cossette and Amnesty International – SILVER
Granny Call Centre–John St. and WWF – BRONZE
PlentyofSyph.com–Calder Bateman Communications and Alberta Health Services – BRONZE
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Hand–LG2 and Société de Sauvetage
Commenting Could Be Risky–Cossette and Amnesty International
Make the Call–Marshall Fenn and Boost For Kids
Public Service Branded Content
75 Watts–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Ethan–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
In the Uniform–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Mandeep–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Shane Fistell: A Portrait of Tourette Syndrome–Saatch & Saatchi Canada and Tourette Syndrome Foundation of Canada
Your Man Reminder–John St. and Rethink Breast Cancer
Public Service Integrated
Life Saving Society Campaign–LG2 and Société de Sauvetage – GOLD
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec – SILVER
Granny Call Centre–John St. and WWF – SILVER
Plenty of Syph–Calder Bateman Communications and Alberta Health Services – BRONZE
Stick Family Campaign–Free and Mothers against Drunk Driving
Multicultural Television/Broadcast
This is not tea, this is my chai–Nexus Multicultural Communications Inc. and Harris Freeman & Co. – BRONZE
Telus “Diwali” Hinglish–Response Advertising and Telus
CNY Red Envelope–Monsoon Communications Inc. and Loblaw Companies Ltd.
Loblaw Vikram Vij–Monsoon Communications Inc. and Loblaw Companies Ltd.
RCSS “Fantasy Shopping” Chinese New Year–Monsoon Communications Ltd. and Loblaw Companies Ltd.
Bollywood on your mind?–Dyversity Communications and Rogers Communications
Multicultural Print
The Golden Dragon–AV Communications/Cundari and BMW Canada – SILVER
Cashew Chicken Nails–Captus Advertising and Chrysalis Dental Centre
I am Mehndi Television–Nexus Multicultural Communications Inc. and FDR Media Group Inc.
Red Envelop – AV Communications/ Cundari and BMW
Multicultural Craft
Red Envelop – AV Communications/ Cundari and BMW Canada –ART DIRECTION
Multicultural Online
Feel the Beauty Korres–DDB Canada/Tribal Toronto and Johnson & Johnson Inc. – BRONZE
Kraft Bilingual Ch/Eng Website–K&L Advertising and Kraft Canada Inc.
Knorr Chinese New Year–Dyversity Communications and Unilever
Multicultural Integrated
5 For 50–AV Communications Inc. and Western Union Financial Services Canada
Roger Bollywood. Anywhere. Anytime–Dyversity Communications and Rogers Communications
Great Foods Vikram Vij–Monsoon Communications and Loblaw Companies Ltd.
Multicultural-Adapted Single/Campaign
Pow Wow–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Fishing–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Excessive Gambling–LG2 and Ministere de la Sante et des Services sociaux du Quebec
Moving Money For Better–AV Communications and Western Union Financial Services
Collateral Single
Kit Kat Business Card–JWT Toronto and Nestle Canada Inc. – GOLD
Iceberg Ice Cube Trays–Rethink and Offsetters – SILVER
Chris Tarry CD “Rest of the Story”–Rethink and Chris Tarry – SILVER
Joy of Finger Cooking–Taxi Toronto and Boston Pizza International
Smith Menu–Leo Burnett and Smith Restaurant + Bar
Wiser’s He-Coy Bags–John St. and Corby Distilleries Ltd.
Collateral Campaign
James Ready’s Drinkers of Awesomeness Bottles–Leo Burnett and James Ready – SILVER
Movember–Crispin Porter + Bogusky and Molson Coors
Torontoland Map–Crispin Porter + Bogusky and Tourism Toronto
Self Promotion
2011 Rethink Scholarship at Langara College–Rethink – GOLD
Catvertising–John St. – GOLD
Few Were Chosen–Proximity
The Free Store–Free – BRONZE
The Rake–Cloudraker
Valentines–Grip Ltd.
A Very Qualitative Christmas–Dare
Pushing the Boundaries
Contagion: Bacteria Billboard–Lowe Roche and Warner Bros. Canada
Edward Pond’s Creative Chef–Taxi Canada and Edward Pond
La Carnita–One Method Digital + Design and La Carnita
A Personal Apology (just for you)–Lowe Roche and Johnson & Johnson Inc.
Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire
Branded Content
The Rotisserie Channel–BBDO Toronto and Cara Operations – GOLD
HP ePrint Live–Proximity Canada– SILVER
Dig It! Get It!–Leo Burnett and Procter & Gamble – SILVER
Axe Channel–Crispin Porter + Bogusky and Unilever
Tourism Calgary and Calgary Philharmonic: Orchestra Singing Tweets–Village & Co. and Tourism Calgary
