Montreal-based creative digital agency Republik has been chosen by luxury leader Moët Hennessy to expand the digital presence of it’s Veuve Clicquot, Belvedere, Hennessy and Glenmorangie brands.
Moët Hennessy, which is distributed in Canada by Charton Hobbs (also Montreal-based), selected Republik to “digitally amplify the brands’ global creative platforms by creatively leveraging the power of social and new media,” according to a press release.
In December, Republik was included in Moët Hennessy’s call for presentation among other agencies. After winning one of the three spots on the shortlist, they were chosen individually by each brand to continue to grow their digital presence. Republik will work with DDB Canada, Moët Hennessy’s Canadian PR agency.
“Any of the brands could decide which agencies they wanted,” Jean-Philippe Shoiry, creative strategist and partner at Republik told Marketing. The presentation didn’t include creative pitches by the agencies, but was conducted as an interview, allowing the brand teams to get a feel for the agencies.
“Republik is a dynamic agency that will permit us to be more present and innovative on our brand digital strategy; a growing platform for these specific [brands] in Canada,” said Stéphane de Meurville, general manager of Moët Hennessy Canada, in a release.
