1. 10 in-demand social media and digital jobs
Want an insider’s look at where the industry’s social media jobs will be in 2012?
2. Newfoundland bra shop launches horrific campaign
St. John’s bra boutique The Boobie Trap has launched its first media advertising campaign, an initiative that highlights the horrors faced by women who wear the wrong bra size.
3. Zellers asks for help with final Christmas campaign
With the day after Halloween typically marking the unofficial start of the frenzied holiday marketing season, retailer Zellers is quickly out of the blocks with a Facebook initiative called Zellers’ Festive Finale.
4. The Bay unveils 2012 Olympic gear
Hudson’s Bay Company introduced its new Canadian Olympic apparel collection for the London 2012 Olympic Games online Wednesday.
5. Sid Lee to rebrand Sport Chek
Canadian Tire has hired Sid Lee and Sid Lee Architecture for a top-to-bottom rebrand of the recently acquired Sport Chek retail chain. The rebrand is expected to start rolling out early next year.
