Vancouver-based and youth-focused The Sound Research is expanding with the hiring of Lindsey Boyle as its new vice-president.
She will head up The Sound’s Vancouver office and build the West Coast business, said Emma Richmond, managing director and co-founder.
Boyle was most recently a vice-president at Vision Critical and in charge of community insight teams and nurturing online communities.
The Sound opened a New York office in 2008, a London office in 2009 and a Toronto office earlier this year headed up by Barbara Brooks, previously the director of research and strategy at Youthography.
“Youthography was pretty much our main competitor in Canada, and when they went bust [in June] it gave us a lot of the market share and that’s why we wanted to jump into Toronto and try to take that over,” said Richmond. “We’ll continue to grow our U.S. business, and we plan to open another office in Europe.”
The Sound’s client list includes Nike, Concerned Children’s Advertisers, and Pepsi.
