The Tite Group has hired Jamie King as its first creative director following a string of account wins including Johnson & Johnson’s Aveeno, Clean & Clear and Neutrogena brands.
The Toronto-based content marketing agency has been going strong since Ron Tite opened its doors in 2011. As its founder and CEO, Tite has been overseeing creative direction up until now.
But as the volume of work at the agency continues to increase, Tite said he recognized the need for a creative director.
“I knew it was critically important to protect the quality of work,” said Tite, in a release. “I also knew that given my responsibilities as CEO, I wasn’t the best person to lead it. Jamie is.”
King joins The Tite Group from Nike’s digital agency Ambit, where he held the same title for nearly a year. He has also held senior level positions at Isobar Canada and Grip Limited.
“There aren’t many agencies that combine content, community, advertising, and innovation the way The Tite Group does. Not to mention, with the agency being so youthful, it’s a blank canvas,” said King, in a release. “It’s a chance for me to have an impact at ground zero and work side-by-side with someone I’ve been a fan of for a very long time.”
