Tim Hortons takes to Twitter to promote ‘The Priestley’

A sitcom gag about the ubiquitous presence of Tim Hortons has inspired the company to create a suitably outlandish doughnut. A recent episode of City’s How I Met Your Mother featured a cameo by Canadian star Jason Priestley, who boasted of a confection he dubbed “The Priestley.” It’s a Tim Hortons Timbit crammed into a […]

A sitcom gag about the ubiquitous presence of Tim Hortons has inspired the company to create a suitably outlandish doughnut.

A recent episode of City’s How I Met Your Mother featured a cameo by Canadian star Jason Priestley, who boasted of a confection he dubbed “The Priestley.”

It’s a Tim Hortons Timbit crammed into a strawberry-vanilla doughnut.

Tim Hortons has since taken to Twitter to praise the episode and reveal what such a concoction would look like.

The photo appears to show a chocolate Timbit inside a jam-filled vanilla doughnut with icing and sprinkles on top.

A spokesperson was not immediately available to comment, or reveal whether the treat would be added to the cafe’s menu.

“We loved the idea of ‘The Priestley’ so much, we made a batch,” the company says in a tweet and photo posted Tuesday afternoon.

“A Timbit IN a doughnut? Genius.”

Monday’s episode of ¬†How I Met Your Mother featured a cavalcade of Canadian stars including Luc Robitaille, Steven Page, k.d. lang, Geddy Lee, Alex Trebek, Alan Thicke and Paul Shaffer.

They pop up when recurring character Barney Stinson, played by Neil Patrick Harris, travels to Canada to learn more about his Canadian girlfriend Robin Scherbatsky, played by real-life Canuck actress Cobie Smulders.

He discovers a country obsessed with Tim Hortons doughnuts, as revealed by a faux documentary in which Priestley claims to have invented “The Priestley.”

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update