A new survey by Toronto-based The Creative Group indicates that some of Canada’s marketing and advertising firms will be in hiring mode during the second quarter, with few expecting any personnel decreases. The findings are part of the quarterly Hiring Index for Marketing and Advertising Professionals.
Survey by: The Creative Group
Methodology: Telephone interviews with approximately 250 marketing and advertising executives – 200 with marketing executives randomly selected from companies with 100 or more employees, and 50 with advertising executives randomly selected from agencies with 20 or more employees.
Key Findings:
• 26% of marketing and advertising executives plan to add full-time staff in the next three months, with only 4% expecting personnel reductions. The resulting net 22% of executives anticipating staff increases in the second quarter is up seven points from the Q1 2012 survey
• 62% of respondents don’t anticipate making any changes to current staffing levels
• 26% of respondents are expecting to hire in the web design/production area in the second quarter, followed by social media (25%), public relations (24%) and account services (24%)
• 52% of respondents said that it is “challenging” to find skilled creative professionals, down two points from three months ago
• 86% of marketing and advertising executives say they are confident in their company’s growth prospects for the second quarter, up four points from first-quarter projections
