Marketing firm Mash Media Solutions Inc. dba Empirical has rebranded as Mash Media.
The rebranding effort, which includes a new logo, redesigned website and other business collateral, officially hit the market yesterday. The agency had been operating under the previous name since Mash Media Solutions Inc. took over dba Empirical in February of 2009.
The shorter name and logo–which places a pink plus-sign between the two words comprising the name–are the result of a rebranding project that began in September when CEO Stephen Tapp joined the company. Tapp was the founding president of XM Satellite Radio in Canada and before that executive vice-president of CHUM Television and head of Citytv.
“Our logo is meant to be progressive, but also light and playful,” Tapp said.
Tapp said the new branding better reflects the services provided by the agency, which include mobile, online and social media solutions. He said Mash Media’s recent addition of video production capabilities and cross-platform training for its 60 employees also affirms the agency’s commitment to integrated marketing programs.
“What we don’t want to do is segregate our offerings,” said Tapp. “What we want to do is provide a highly functional, integrated approach to multi-platform marketing.”
Mash Media’s recent clients include Ford of Canada and the Canadian Football League.
