Quebec-based outdoor footwear brand Kamik has chosen Open as its new agency of record, following a two-month review process.
The agency will work with Kamik to strengthen its branding and messaging.
The campaign will roll out in markets all over the world, including the U.S. and Europe, Open said on Wednesday.
“Kamik’s roots go back over a hundred years, and we are excited to partner with Open to merge our proud history and innovative technology into a progressive brand identity,” said Kamik’s vice-president of marketing, Catherine Cook.
Open partner and co-founder Christian Mathieu said the firm was shortlisted against three other agencies during the RFP.
Mathieu couldn’t say which other agencies they were up against, but he told Marketing in an email that some creative was done on spec.
“Yes, it was (a) strategic and creative exercise,” he said.
Mathieu said the media mix isn’t set yet, but he noted it would likely be a multi-platform campaign.
Open replaces Boston-based A&G as Kamik’s AOR, said Mathieu.
Open is now working with the footwear manufacturer on a “brand level,” and the campaign will hit the market in the fall.
“Kamik is an amazing brand with a great story to tell. As a wholly Canadian-owned company, we are thrilled to help them tell that story not only domestically, but also globally,” said Mathieu.
Open partner Martin Beauvais said the agency is looking to rework the “brand story, language, look and feel.”
“A challenge that lives right in our sweet spot. We couldn’t be more excited,” said Beauvais.
Toronto-based Open’s past and present clients include Old Milwaukee, Okanagan Spring, Evergreen, Toys “R” Us and the Pearson International Airport.
Montreal’s Kamik is a division of Genfoot, which traces its founding back to 1898.
