TP1 has announced two new clients – L’Oreal’s La Roche-Posay skincare line and the Canadian Museum of Civilization Corporation (CMCC) – for which it will serve as digital agency of record.
The Montreal agency landed La Roche-Posay after pitching a strategic outline for one of the brand’s 2013 campaigns during a formal review against two other agencies late in 2012.
This is the first time TP1 has done work for a L’Oreal brand. La Roche-Posay does almost exclusively digital marketing and PR, with the exception of point-of-purchase materials.
As the brand’s digital agency, TP1 will handle its social media management and strategy. It now manages La Roche-Posay’s Facebook and Twitter accounts and plans to soon launch Instagram and Google+ accounts.
According to TP1 founding partner Jan-Nicolas Vanderveken, La Roche-Posay is an important win for the agency, as it’s TP1’s first cosmetics client and one of only a few packaged goods brands it works on (TP1 holds several public sector accounts, including the Montreal Public Transit Corporation.)
It expects to launch the next La Roche-Posay campaign in March.
The agency’s other new client, CMCC, selected it after a public RFP, prior to which it did not have a digital agency of record. TP1 is now responsible for everything interactive that is created for the three museums under the CMCC umbrella – the Canadian Museum of Civilization, the Canadian War Museum and the Virtual Museum of New France.
Vanderveken said TP1 will assist in the creation of “virtual exhibitions” for the museums as well as other digital products visitors will use to interact with exhibits.
Vanderveken does not know which other projects it will be working on, but he expects TP1 may be asked to create microsites, crowdsource information and create interactive creative for the CMCC’s web properties.
