TravelOnly, a Canadian wholesale and retail travel agency with more than 600 home-based agents, has named Toronto-based The Siren Group as its public relations agency of record.
The 40-year-old family-owned brand did not previously have a PR firm and hired The Siren Group through a referral, says Susan Willemsen, president of The Siren Group.
The Siren Group aims to generate buzz and trade, consumer and media awareness for TravelOnly through such initiatives as media and stakeholder relations, special events, social media and experiential tactics.
Greg Luciani, president and CEO of TravelOnly, said in a statement that The Siren Group was hired because of its reputation, expertise in consumer marketing and media relations and experience in lifestyle travel.
The Siren Group has five employees and counts Chango, Fuse Marketing, Neal Brothers Foods and Indochino among its clients.
