After two years and several big account wins, Tribal DDB Toronto creative director Louis-Philippe Tremblay has returned to New York to take a new position at BBDO.
Tremblay left Toronto in December and is now senior creative director and creative group head for BBDO New York’s AT&T account. Prior to working at DDB, the Montreal-born creative worked as creative director of JWT New York.
Roy Elvove, BBDO’s director of communications, confirmed that Tremblay joined the agency last month and is now working with Erik Fahrenkopf on the AT&T account (another new hire, according to Fahrenkopf’s LinkedIn – which lists him as creative director of Goodby, Silverstein & Partners). He reports to BBDO chief creative officer David Lubars.
Elvove said the agency has several senior creative directors and was not replacing a vacancy.
During his time at Tribal DDB, Tremblay helped the agency win several accounts including digital AOR on McDonald’s Canada and Canadian Tire. Andrew McCartney, managing director of Tribal DDB Toronto, praised Tremblay for his work at the agency.
“During his tenure, LP helped to build a world-class team as well as delivering strong, creative work across Tribal DDB Toronto’s client roster,” McCartney said. “We wish LP the best in his new position.”
McCartney said Tribal DDB is currently meeting with potential candidates to fill Tremblay’s position, which he expects to do “in the very near future.”
He added that in 2012 Tribal DDB Toronto made six major hires, including Dino Demopoulos, who recently joined the senior team as vice-president of strategy and innovation. “At present, we have strong ACD creative leadership in place and the agency is continuing to grow at a fast pace,” he said.
