Turkish Airlines Canada has launched an online contest to promote its direct flight between Montreal and Istanbul.
In conjunction with Aéroports de Montréal, the airline is asking Canadians to describe the “VIP” in their lives and why they would love to take them on a trip. The $20,000 prize package includes two round-trip business class tickets from Montreal to Istanbul, access to private airport lounges in both cities, and one week of free parking at Montréal-Trudeau Airport.
“[Turkish Airlines] has been in Canada for six years, but the contest is a great way for them to get a firsthand account of a lot of the personalities of Canadians,” said Valerie Stachurski, president of Charming Media, which developed the contest with Nuscreen Digital. “They want to learn from the market and engage as a brand… This is a way of getting people to actually participate with the brand and learn more about it in the process.”
Participants can enter at tkmontreal.com, where their VIP stories will be shared publicly. A panel will narrow the entries down to three and Canadians will be asked to vote for their favourite story. The winner will be announced March 25.
The contest is being promoted through paid and earned social media (#TKMontreal), as well as through Charming Media’s blogger partners.
This is Turkish Airlines’ first contest campaign since arriving in Canada in 2009. The airline, which initially launched in Toronto, expanded into Montreal in June 2014.
