The Village of Radium Hot Springs in B.C. has given Calgary agency Twist the go ahead to develop its first community brand and marketing plan.
Mark Read, chief administrative officer for the southeastern B.C. tourist community, said Twist was selected because of its branding and business development experience for other B.C. and Alberta municipalities. Twist, which specializes in destination and community marketing, has a client list that includes Lillooet and Castlegar, B.C. and Chestermere, Medicine Hat and Carstairs, Alta.
The Village of Radium Hot Springs first hired Twist in 2010 to help with a community development project. Impressed by the agency’s performance, the municipality finalized a contract Oct. 21 to have them create its first community brand.
“As part of that they will be helping us develop our tourism marketing campaign, plus working on our economic development plan that aims at attracting new people and businesses,” said Read.
