It can take a village to raise a child, and two agencies to raise awareness about serious children’s issues.
MDC Partners agencies Real Interactive and KBS+P have been chosen to help World Vision raise awareness around child labour and child trafficking as part of a new integrated campaign for the advocacy group.
The two agencies will steer the marketing initiatives for the national campaign, which is set to include TV, print, digital, out of home and social media components.
Aimed at getting Canadians thinking about the struggles and needs of disadvantaged kids around the globe, the first work that stems from this partnership will launch in the summer of 2013 and will showcase a custom solution that involves the business and creative strategy the agencies developed together.
KBS+P is handling the TV, print and out of home efforts, and Real Interactive will handle social and digital.
Caroline Riseboro, World Vision Canada vice-president of marketing and communications, credited the two agencies for their “creativity, market intelligence and strategic engagement” in a release.
“Not only is their conceptual work breakthrough, they show as much passion and commitment towards meeting our objectives to help children living in poverty as we do,” she said.
A division of 6 Degrees Integrated Communications, Real Interactive is a Toronto-based boutique digital shop that focuses on areas including social media, digital strategy and web design.
KBS+P Canada is a full-service creative ad agency. It has offices in Toronto and Montreal.
