While other marketing and advertising agencies are retrenching during tough economic times, Venture Communications is expanding with the acquisition of Toronto-based companies Lifecapture Interactive and Motorcycle Productions. The acquisitions, announced Wednesday, are effective immediately.
Lifecapture is a digital marketing agency specializing in interactive web development, while Motorcycle Productions is a full-service video and digital production house. All staff from both companies are moving to Venture, increasing the agency’s employees to 90 people at offices in Toronto, Calgary and Ottawa.
More companies should be looking at the opportunities presented by the current economy, said Venture CEO Arlene Dickinson.
“There are opportunities in the marketplace right now. I’m confident about taking a strategic risk to position ourselves for the future.”
Dickinson added that it was important “not to get stuck in other people’s perceptions of doom and gloom. I believe marketers have to lead the way and show confidence that there is a way through it.”
The acquisition of Lifecapture will expand Venture’s expertise in the digital and interactive areas, while Motorcycle will move the company into the new area of video production, said Dickinson.
“As the media landscape becomes increasingly fragmented, our clients are asking us for a diverse range of communications options. They’re asking us to stay ahead of the curve.”
Lifecapture and Motorcycle also bring blue-chip client rosters that include President’s Choice, Roots Canada, Bell Canada, CBC, Corus Entertainment, Empire Theatres, Adidas Originals and CMT, among others.
