Martin McInally and Kim Roman
Veritas Communications has added two new senior members to its team: Kim Roman and Martin McInally.
Kim Roman, formerly VP of GCI Group, was hired for the newly created role of group vice-president.
“The group VP role is something that I invented as a new title… because unlike other agencies, we don’t actually have practice groups, we have business units,” said Krista Webster, the firm’s president and partner. “It’s to empower those who are in charge to really see their portfolio as the client’s business and their business to manage. And the group VP is hand in glove with that.”
Roman will oversee a group of business units that culminate into the larger specialty of marketing communications. “The marcom group tends to be a mix of corporate marketing along with more consumer-facing marketing,” with clients such as Subway and Microsoft, said Webster.
Roman, who also held a communications role at McDonald’s, “has the breadth and depth to cover corporate right through to consumer, so she felt like the right person to run that group.”
Martin McInally, former senior VP, corporate affairs at Maverick, was hired as senior VP in charge of the corporate reputation business unit. “Reputation has been core to the work that we’ve done with our big clients, but it’s a standalone group and an area where I see an opportunity to grow,” said Webster.
McInally, whose previous experience includes communications roles for Roche Pharmaceuticals in Toronto and Basel, Switzerland, “has a really good mix of client-side, agency-side and global experience,” said Webster. “Especially for reputation, you need to be able to understand what’s happening in the world beyond what’s in front you and he brought [that] to the table.”
