VIDEO: MIAs co-chair Bruce Neve on what it takes to win

Bruce Neve, the new CEO of Starcom MediaVest Group Canada and former president of MEC Canada, was recently announced as co-chair of this year’s Media Innovation Awards (along with Marie Josée Lamothe, vice-president, CMO and CCO at L’Oreal Canada). Here, Neve discusses how the MIAs stand out amongst other industry award shows and what he expects […]

Bruce Neve, the new CEO of Starcom MediaVest Group Canada and former president of MEC Canada, was recently announced as co-chair of this year’s Media Innovation Awards (along with Marie Josée Lamothe, vice-president, CMO and CCO at L’Oreal Canada).

Here, Neve discusses how the MIAs stand out amongst other industry award shows and what he expects from this year’s entrants.

Videography by Brandon Terry.

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