Pattison Onestop is introducing self-service to the digital OOH market with the launch of The Ad Shop.
The site (AdShop.ca)—which officially goes to market today after a trial soft launch—is intended to make it easier for smaller marketers to buy out-of-home media across the national Pattison Onestop network from as little as $2 a day, said Michael Girgis, president of Pattison Onestop.
“It’s easy, highly targeted, and extremely cost-effective for all types of advertisers,” said Girgis. “Our commitment is that no campaign or advertiser is too small to have a powerful advertising program that’s uniquely relevant to them.”
Aside from the ability to buy specific billboards and signage, The Ad Shop also provides hundreds of creative templates so advertisers can produce their own ads online in minutes.
Videography by Pam Lau.
