The junior ranks of the industry may be filled with ‘digital natives’ who have access to more resources than their bosses ever had, but is it making them overconfident?
In this, the second and concluding part of the X-Change roundtable on training, an expert panel discusses the value of senior-level strategic thinking and how to best prepare those digital natives for the broader world of marketing communications.
Ron Tite, vice-president of innovation practices at Euro RSCG, moderates the panel that includes:
• Nancy Vonk, co-chief creative officer, Ogilvy Toronto
• Jeff Plotnikoff, HR director, Armstrong Partnership
• Anthony Kalamut, professor and program coordinator, Seneca College
• Suzanne Filiatrault, director of professional development, Institute of Communication Agencies
• Leslie Ehm, founder, Three Training
X-Change is produced in partnership with Cartilage Digital and Marketing.
