Few are fully satisfied with the state of training and education in Canada’s marketing and communications industries. Despite deep agency involvement in several top-tier post-secondary programs, there seems to be a gap between what agencies need from new hires and what they actually get.
“We’ve made a horrible mistake” in not prioritizing training among agency staff, according to Nancy Vonk, co-chief creative officer, Ogilvy Toronto and a panelist on the first episode of X-Change.
Ron Tite, vice-president of innovation practices at Euro RSCG and host of X-Change, assembled a panel of experts to discuss why the industry seems to always put professional development on the back burner, and how to best access training should a company decide to invest after all.
Other panelists include:
• Jeff Plotnikoff, HR director, Armstrong Partnership
• Anthony Kalamut, professor and program coordinator, Seneca College
• Suzanne Filiatrault, director of professional development, Institute of Communication Agencies
• Leslie Ehm, founder, Three Training
X-Change is the rebranded format of Tite’s series of online roundtable discussions, produced in partnership with Cartilage Digital and Marketing.
