Car lovers can leave the clunky 3D glasses at the theatre – Volvo‘s new ad display doesn’t need them.
The brand has been touring its new Volvo XC90 across the country along with a display that shows off a 3D rendered 30-second brand spot (produced by Grey New York and Grey Canada). The display uses a new type of screen that can display 3D images and doesn’t require the viewer to wear glasses.
The activation is a collaboration between five of the brand’s ad partners – Havas Media, Grey, Grand Vision Media, Mundy Marketing Group and Media City, which provided the technology for the screens.
In a release, Havas Media account director Kirk Cavell said, “By bringing all agencies, client and suppliers to the table, we are able to showcase the car to the right target group with the addition of this incredible tech.”
Volvo started the cross-country promo tour on Oct. 19 and will continue on it through Nov. 8. The activations are mainly in office towers in five major markets – Toronto, Vancouver, Montreal, Calgary and Edmonton.
