Sony wants audiophiles to believe in its “hi-res audio” – a cluster of products marketed at the higher end of personal and home audio). In Canada, the electronics brand will run this “Sound. Evolved” spot in cinemas, on specialty music TV channels such as Much, MusiquePlus and MTV and online alongside a blogger/influencer push.
Sony’s in-house team partnered with DDB Canada and UM Canada on this execution.
