Some anti-drunk driving spots go for hyperrealism, gore and shock. Some go in the other direction, the route taken by Revolve, which created the following TV spot for Nova Scotia Liquor Corporation. It began airing Dec. 2.
Nelson Angel, agency president and senior brand strategist, told Marketing “all the passengers were genuinely blown away. Two 30-second television commercials were produced and the campaign was rounded out by in-store POS.”
Here’s the making of:
