Watch This: Cycling Canada’s phantom bike ride

Organization asks Canadians to "Hop On" in visually stunning spot

In an effort to position itself as the “heart of cycling in Canada,” Cycling Canada has released a cinematic 60-second spot that shows a fleet of riderless bikes on an all terrain ride.

Working with Innocean Worldwide Canada, the organization shot each scene twice – once with both the bikes and riders and once with just the bikes. It then tapped Alter Ego‘s VFX team to ensure the final, riderless shots looked seamless. The result is a grand, visually gripping ride.


Cycling Canada
Title: Hop On
Agency: Innocean Worldwide Canada

Production Company: Sons and Daughters
Director/DOP: Mark Zibert
Executive Producer: Dan Ford
Producer: Neil Bartley

Editorial: Saints Editorial
Editor: Mark Paiva
Assistant Editor: Red Barbaza
Executive Producer: Michelle Rich and Stephanie Hickman

Post Production, Design, Visual Effects: Alter Ego
VFX Supervisor: Andres Kirejew
VFX: Darren Achim, Steve McGregor, Andrew Thiessen
CG Lead: Sebastian Bilbao
Animation: Eileen Peng, Edward Deng, Rob Fisher, Brandon Fernback
Producer: Caitlin Schooley
Executive Producers: Cheyenne Bloomfield and Greg Edgar
Colour Grading: Alter Ego
Colorists: Wade Odlum, Eric Whipp, Clinton Homuth

Music and Sound: RMW Music
Producer/Music Composer: Mark Rajaković
Sound Design: Kyle Gudmundson
Associate Producer: Kristina Loschiavo
Executive Producer: Jeff Cohen
Media Services: Sebastian Biega and Chris Masson

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