“Eggs on weed” is a new series of spots about stoned eggs – yes, eggs, from a chicken – who illustrate the downsides to driving while stoned.
The eggs, who have animated faces in a hand-drawn styel, drive until their trips are cut short by an oversized hand that tosses the carton or cracks the top off their heads.
The ads were created by Toronto-based Cleansheet Communications for Ontario Students Against Impaired Driving, which recently celebrated its 26th annual campaign.
The videos are partnered with a website, EggsOnWeed.ca, that includes a “meet the eggs” section and more information about driving under the influence of marijuana.
Agency: Cleansheet Communications
Art director: Denny Kurien
Copywriter: Neil McOstrich
Senior art director: Scott Shymko
Chief storytelling officer: Neil McOstrich
Animation studio: Cuppa Coffee Studios
Director: Chris Morris
Assistant director: Philip Eddols
Audio house: Pirate Toronto
Social content agency: Entrinsic
