After a two-year hiatus, the popular Double Down from KFC is back. In its absence, there were many attempts to recreate the beloved sandwich. But amidst fiery bursts and flying flesh, KFC’s new Double or Nothing campaign sets the record straight: only the real Double Down will do.
Coming in hot on the heels of KFC’s Memories Bucket advertisement, the Double or Nothing campaign features three KFC fans watching the detonation of four wanna-be Double Downs. Cinematic action music plays in the background and the explosions are capped off with high-fives all around.
It’s an explosive message for the presumably ecstatic KFC Double Down fans.
Agency: Grip Limited
Art director: Anton Ratinsky
Sr. copywriter: Jeff Collins
Social content strategist: Matthew Stasoff
Social content strategist: Jacquie Kostuk
Account director: Sascha von Nickisch-Rosenegk
Account manager: Shawna Powell
Account coordinator: Nicholas Hillier
Agency producer: Katherina Villa
Line producer: Jeff Pangman
Director of photography: Pasha Patriki
Pyrotechnics: Jeff Skochko
Editor: Ralph Floro
Colourist: Wade Odlum
Sound engineer: Paul Seeley
