If your walls could talk, would they spill your secrets or complain about your outdated paint choices?
CIL Paints believes its the latter and is suggesting Canadians listen carefully. Two 15-second spots from DDB Canada promote the paint brand’s online Ask An Expert tool that can help consumers take the guess work out of their next DIY project.
The ads (below) will run as pre-roll until mid-September, and are supported by retargeted banner advertising and posts on social.
Credits
Agency: DDB Canada
Chief creative officer: Cosmo Campbell
Executive creative director: Paul Wallace
SVP director of strategic planning: Tony Johnstone
Art director: Loretta Lau
Art director: Liam Johnstone
Copywriter: Arjang Esfandiyari
Production Company: Untitled Films
