Watch This: In Her Shoes (CIBC)

Cundari's latest for the Run For The Cure

Jeromy Lloyd September 03, 2014

This evocative work for CIBC‘s Run For The Cure popped up yesterday with this note from Andrew Simon, chief creative officer at Cundari.

“Knowing that most people support a cause when they feel personally connected, the focal piece of our campaign is a film that’s based on a true story. Through her eyes, we experience the full arc of her story from diagnosis through to cancer treatment.”

The spot is based on the real-life experiences of Anne Wood, who gives a behind-the-scenes chat in this online videol

Agency: Cundari
Art director: Jason Lee
Writer: Francesco Grandi
GCDs: Cory Eisentraut, Mike Sipley
Chief creative officer: Andrew Simon
Producer: Alina Prussky
Director: Michael Lawrence
DOP: Kiel Milligan
Production company: Sons and Daughters
Editorial: Married to Giants
Sound: Apollo Music
Colour: Tricia Hagoriles/Alter Ego