John Lewis has done it again.
The British retailer, known for its heart-warming adverts, has enlisted help from an adorable eight-year-old ballerina and Elton John’s Tiny Dancer track to promote its home insurance.
The 90-second spot from Adam and Eve DDB is part of the chain’s “If it matters to you, it matters to us” campaign, and has been viewed more than 1.3 million times since its Aug. 21 launch.
And here’s a behind-the-scenes look at how the ad was made…
