Backed by striking visuals and haunting sound design, this new spot for the Mississauga Furniture Bank forgoes actors and dialogue to tell a simple story — plenty of good furniture is thrown away. The organization and its agency, BBDO Toronto, drills that point home by playing with the idea of “homeless” furniture. The spot runs through a series of ominous shots that show discarded furniture set up around the city, driving home to its final sell: Give your used furniture to a home that needs it.
Agency: BBDO Toronto
Executive Creative Directors: Peter Ignazi, Carlos Moreno, Denise Rossetto, Todd Mackie
Associate Creative Directors: John Terry, Arthur Shah
Copywriter: Arthur Shah
Art Director: John Terry
Producer: Aimee DeParolis
Account Management: Tim Welsh
Production House: Someplace Nice
Executive Producers: Estelle Weir/ Chilo Fletcher
Director/ DOP: Sean McBride
Producer: Robbie McNamara
Editing: Saints Editorial
Editor: Ross Birchall
Assistant Editor: Warren Goodwin
Offline Exec Producer: Stephanie Hickman
Colour: Alter Ego
Colourist: Eric Whipp
Online Artist: Andres Kirejew
Online Exec Producer: Cheyenne Bloomfield
Audio: Keen Music
Creative Director: Thomas Neuspiel
Executive Producer: Matt Redman
Technical Director & Head Engineer: Andrew McCready
