Bees have a ton of troubles. With hive populations in decline worldwide, scientists are struggling to both find reasons why and explain bees’ importance to our ecosystem (many major food and cash crops rely on bees for pollination). None of that struggle is made easier by the fact that humans swat bees dead on sight as a matter of course out of fear they might get stung.
The Bee Friendly Native Bee Conservation Society teamed with DDB Vancouver on this dialogue-free PSA in an effort to raise awareness.
Agency: DDB Canada, Vancouver
Copywriter: Neil Shapiro
Art director: John Larigakis
Associate creative director: Neil Shapiro
Creative director: Cosmo Campbell, Dean Lee
Media company: OMD
Production company: Soft Citizen
Director: Graydon Sheppard
Post-production company: School Editorial
Editor: Chris Van Dyke
Online editor: Dan Kelly (Crush Inc.)
Colourist: Dan Kelly (Crush Inc.)
Audio house: GGRP
