A map of Toronto. A copy of the Yellow Pages. A portable CD player. These were just some of the items in a “survival kit” given to Canadian executives as part of a stunt by Plastic Mobile to help demonstrate how essential smartphones have become to everyday work and life.
In a two-and-a-half minute video, the firm shows a 24-hour period where the business professionals find themselves winding an old-fashioned disposable camera when they need to take a picture, hailing a cab for the first time in eons and, as several said in one-on-one interviews afterwards, “feeling disconnected.”
One of the best storylines running through “Food, Water, Shelter . . . Mobile?” features Andrew Kinnear, senior manager, digital marketing at Tim Hortons, who goes off in search of a meeting without really knowing where it is, when it starts or who else is in it. Besides Plastic Mobile CEO Sep Seyedi, other participants include execs from Pizza Pizza and RBC.
Food, Water, Shelter…Mobile? from Plastic Mobile on Vimeo.
Missed an opportunity to demonstrate our reliance on phones for payments. What about going to Starbucks, ordering your drink and then not being able to pay for it because you don’t have your phone.
Wednesday, October 05 @ 1:31 am |