There are a couple of ways to market Portfolio Night – the annual event that puts young creatives on a series of speed-dates with senior agency folks. One version plays up the fact that the entire night is basically a bloodbath where aspiring creatives get mercilessly eviscerated critiqued by their more-knowing elders. Another approach invites those vulnerable, inexperienced youths to join an industry that needs them for their fresh perspectives on an industry in flux.
A handful of senior Canadian creatives endured the makeup chair to put together this Portfolio Night promo campaign that plays more to the first idea while acknowledging the second. Also, there’s a fart gag.
Feed The Industry Master Screener from The Hive on Vimeo.
The Hive is hosting Toronto’s Portfolio Night on May 21 at its downtown office while Tank hosts the Montreal event.
