The Drake Hotel skews to the wealthier side of the downtown Toronto scene often described as ‘hipster.’ Its offshoot Drake General Store locations have been described as a “gift shop, gallery and apothecary all rolled into one.”
Red Urban has created a trio of spots for the store.
“The modern pioneer is someone who is eager to explore new ideas and interesting styles,” said Christina Yu, Red Urban Canada’s executive creative director. “The Drake General Store has all sorts of items perfectly suited for life on the urban frontier.”
