As the 2016 Olympic Games in Rio nears, Sport Chek is sprinting ahead with its Olympic marketing. Late last month, the retailer kicked off its #WhatItTakes campaign; a six-part video series that tells the stories of six Canadian Olympic hopefuls as they train for the Games.
On Tuesday Sport Chek released the third episode in the series, which tells the story of the trials Canadian rugby player Magali Harvey went through to make her way off the bench in the lead up to the Games.
#WhatItTakes, crafted by TBWA\Chiat\Day New York, is the continuation of the Olympic platform Sport Chek debuted in 2014 for the Sochi Olympics.
Watch all three of the #WhatItTakes episodes Sport Chek has released to date:
