JWT is not afraid to go back in time with its Bessies promo work. After making Carlos Moreno lick a Skittle for the award show, it’s remade a classic Vim ad and drawn a heartfelt performance from Rethink partner Aaron Starkman.
Agency: JWT Canada
Art director: Denise Cole
Copywriter: Saro Ghazarian
Chief creative and integration officer: Brent Choi
CD: Ryan Spelliscy
Account lead: Dori Applebaum
Producer: Andrew Schulze
Production: Axyz
Sound: RMW
Client: TVB
…and just for comparison…