Grip’s new spot “TieFi” seems like a genuine ad for a Father’s Day-themed tech product. It has interviews with dads lamenting the amount of time their kids interact with devices, expert health advice from a doctor, and emotional classical music setting the mood. But the product, a tech-infused tie, is just a reminder that less is more when it comes to Father’s Day shopping. All dads really need is time.
Watch This: The perfect (fake) gift for Father’s Day
Grip reminds kids to connect with dad in this tech parody
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